Trakmaster Caravans - Bayswater, Melbourne

The Client

The first Trakmaster badge appeared on a caravan in 1995. The demand since for Trakmaster Caravans has continually increased, requiring several extensions to their first factory, a move to their second premises in 2001 and another move in 2005.

The website needed to reflect the growth of the business and attract a new legion of outback travel fans.

www.trakmaster.com.au

The Brief

Trakmaster wanted a brochure style, cinematic presence to their website that quickly grabbed the viewer's attention. A photo gallery and a forum were requested for their customers and club members.
Caravan floorplans and product specifications needed to be editable and assigned to their respective categories.

The Solution

Trakmaster use The WiseManager content management system. This product allows Trakmaster staff to update their website without any more computer skills than the average internet user.

WiseInternet designers created a movie style, interactive Flash presentation allowing customers to click through screen-width photos of caravans in action.

The WiseManager looks after all areas of their website and can be accessed from the office or home.